3 Ways to Start a Brand-Focused Social Media Strategy

Instagram has quickly become a dominant force in social media, and you’ll be surprised how effective it can be for your business.

A Brand-Focused Social Media Strategy™ is a great idea before starting any social promotion. Not only will you save time and money down the road when you have followers, Insta Shop but building that following will also be much easier.

Branding with social media can really reach a significant audience, but you need to give users an honest reason to follow.

This comes from understanding the value of your current brand and properly translating that value into an account that your ideal users are looking for and want to follow.

You have huge brand potential with Instagram. If you haven’t already, you need to define your brand properly. If you’re stuck, check out our post on defining your brand.

Now let’s take a look at what you need to do to properly build your business brand on Instagram:

1. Your profile

Your profile page is where you should start branding your business on Instagram.

Depending on your business branding, you can include your logo or headshot. I always recommend using your professional headshot if you are the face of your business and using a logo if you are a larger company like the Adidas profile shown here.

Then you have 150 characters in the description field to tell people what you do. Use this space to make a clear and compelling statement. If the hashtag defines your business, then include it here (or is, if there are more than one).